Marketing Tools tab lets your affiliates choose products, and generate an affiliate link for them.
This lets the affiliates, automatically generate referral links for the products they want to promote from your store website.
Here, the affiliate can copy the Product's URL into the product page link option and a referral link will be generated automatically.
The media files you upload in the Creatives tab will appear in the Marketing Tools tab in the affiliate portal. These media files can include banners or logos that would go well with social media platforms such as Instagram, Facebook, etc.
To see how to upload media in Creatives tab:
After you have uploaded a media file in the creatives tab, it will appear in the Marketing Tools tab in the affiliate portal (below the product links).
The uploaded media will appear in the Media Assets section, which can be used by the affiliate to download the media file.