# Analytics

In the **Analytics** tab, you can view important statistics for your affiliate program. This feature enables you to assess and visualize the performance of your affiliates more effectively.

<figure><img src="/files/KzN0I3FzMtkI631e6hYd" alt=""><figcaption><p>Analytics tab</p></figcaption></figure>

### Visits

Here, you can view the stats of your affiliates. You can filter data by affiliate, group, and time period.&#x20;

<figure><img src="/files/icIzC8bLXySX5jzzfWRu" alt=""><figcaption><p>Analytics > Visits</p></figcaption></figure>

You can view the number of clicks, sales, signups, gross revenue, net revenue, commissions, and bonuses. Additionally, you can view stats like the total cost to the company, cost as a percentage of net revenue, cost per conversion, and cost per click. &#x20;

You can also click on the **data card** to view the graph about it.&#x20;

**Here are the data metrics and what they signify:**

* **Clicks**: Unique visits made using the affiliate's referral link
* **Sales**: Referral sales made using affiliate referral link or code.
* **Signups**: New affiliates who have registered in your program.
* **Gross revenue**: Total order amount of the referral sales.
* **Net revenue**: Order amount after accounting for discounts, shipping, or taxes.
* **Commission**: Commissions earned by affiliates on the sales they have referred.
* **Bonuses**: Non-referral sales earnings like multi-level commissions, target bonuses, etc.
* **Total Cost to Company**: Combined total of commissions and bonuses earned.
* **Cost per conversion:** Average payout per order for the affiliate program. (total payout/total sales)
* **Cost per click:** Average payout per traffic for the affiliate program. (total payout/total referral traffic)

<figure><img src="/files/x4fxrw6rhI0ubLfmv1z6" alt=""><figcaption><p>Data card &#x26; graph</p></figcaption></figure>

You can also view the visitor data, from the visits made using the referral link of affiliates. The table showcases stats like the date, page, affiliate name, page views, and order number.&#x20;

<figure><img src="/files/vprnOgg37a5ccrENK0tV" alt=""><figcaption><p>Visits table</p></figcaption></figure>

### Leaderboard&#x20;

The **Leader board** section consists of a table that lists the affiliates by their rank according to their unique visits, number of orders, sales revenue, and the commission they have earned.

<figure><img src="/files/2ZulY42LxTAx3EVlzC3O" alt=""><figcaption><p>Leaderboard</p></figcaption></figure>

#### You also have the option to create a custom leaderboard:

{% content-ref url="/pages/LuVcIJvqAWlOxEepbIbm" %}
[Create Custom Leaderboard](/program-management/view-program-analytics/create-custom-leaderboard.md)
{% endcontent-ref %}

{% embed url="<https://youtu.be/grj0iwFi1g4>" %}
Program Analytics
{% endembed %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.goaffpro.com/goaffpro/admin-panel/grow/analytics.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.