# Analytics

The **Analytics** tab allows affiliates to view detailed analytics of their referrals. These statistics can help them refine and enhance their performance.

<figure><img src="/files/h7gsafQ9aiMgdChrf3js" alt=""><figcaption><p>Analytics Tab</p></figcaption></figure>

### Analytics

Affiliates can view detailed data about their visitors, including the browsers, operating systems, and devices used by those who accessed the store through their referral link. They can also see the landing page and the source of these clicks.

Additionally, affiliates can track the number of visits, the total orders placed, the conversion rate, and the commissions they have earned.

<figure><img src="/files/NAAGPfPmNy15Rx9ssYZ1" alt=""><figcaption><p>Analytics</p></figcaption></figure>

### Traffic Analysis

In the **Traffic Analysis** section, affiliates can access data such as the domain from which traffic originates, along with details about orders, visits, commissions, and conversions. They can also aggregate this data by:

* Origin
* Origin Domain
* Source&#x20;
* UTM Source
* UTM Campaign
* UTM Medium&#x20;
* UTM Content
* Term&#x20;
* Date&#x20;
* Landing Page&#x20;
* Custom Query Param

Each aggregate will display a different kind of data.

<figure><img src="/files/r5j6fbn7gn0WnrYAmQ7P" alt=""><figcaption><p>Traffic Analysis</p></figcaption></figure>

{% hint style="info" %}
The **Analytics** tab will only appear if the merchant enables [advanced analytics](/affiliate-portal-customization/affiliate-dashboard/enable-additional-dashboard-tabs.md) in the affiliate dashboard section of the Look and Feel tab in the GoAffPro admin panel.
{% endhint %}


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