In affiliate marketing, coupons are a very effective tool to convert visitors into customers. Coupons help in introducing your brand to newer customers, therefore, expanding your reach. This is useful in bringing over newer customers, who are apprehensive to buy the products on your store at a full price, so coupon codes provide them a financial incentive to buy products on your store at a discounted price.
On social media, it very common to see influencers selling or promoting products, in most cases they will provide a coupon code that their followers can then use to purchase the product. These coupon codes when used by their followers will earn the influencer's commission over the sale that is made.
According to data compiled by Invespcro,
Coupon usage has been increasing rapidly worldwide, with over a billion people making use of coupons.
The data also suggests that smartphone users are more inclined to make their product purchases using coupons. It also said that 68% of customers believe that coupons also build brand awareness and increases customer loyalty. With more than 77% of consumers spending more than anticipated when redemption of coupons, translates to good business.
GoAffPro makes your job easy by making the set up process of coupons for your affiliate program very easy.
You assign coupon codes to your affiliates, (you can make this process automatic where your affiliates will be issued coupons automatically).
When this coupon is shared by your affiliates with their followers, their followers go to your store and make a purchase using the coupon code.
This coupon code will provide the customer with a discount (the discount rate which you have assigned). The affiliate will then earn a commission over his coupon referral when a sale is made.
Assign Coupons to Affiliates
GoAffPro gives you the option to assign coupons to affiliates, which they can then share with their followers and earn a commission over it whenever a sale takes place.
For Example, to assign a coupon to an affiliate, you click on Assign coupon to partner, here you can select the affiliate, then write the coupon code you wanna assign to them.
Here you have an affiliate Kate, who has a good following over on Instagram, so you can assign a code to Kate of INSTA15, which she can then use to promote your product to her followers on Instagram. This coupon code provides a 15% discount over the total purchase by a customer. Any sale that is made using this coupon code will earn Kate a commission.
GoAffPro provides you with an option to set up automatic coupons, Automatic coupons create coupon codes for your affiliates as they register for your affiliate program.
You can set the value of the discount that a coupon will carry, after this whenever any affiliate registers, they will be assigned this coupon.
The coupon code assigned to the affiliate will only be used once per customer. If a customer tries to use this coupon code, to order again, the coupon code will not work. This is useful in bringing over a new customer to your store, where they can use the coupon code to purchase their first order, after which they will have to purchase the product on your store at the full price.
For example, since coupon codes do eat into your margins and are flat out discounts that you are providing to first-time customers, you have an option limit the use of a coupon code to one per customer.
This option lets you set the number of times a coupon code assigned to a customer can be used. This is helpful when you want a customer to purchase multiple products from your store over time, this helps in potential customers purchasing more products and a different variety of them.
For example, in the case of influencers who share coupon codes assigned to them with thousands of their followers, it is useful in setting up an appropriate number of uses for a coupon code. Since the coupon code will be used by many of the followers to make purchases, it can be assigned a larger limit to accommodate a number of purchases. This helps in bringing a higher number of customers to your store and make a purchase.
It is the minimum cart value that needs to be met before the coupon can be applied to avail the discount. Setting up a minimum value is useful, since you may have products that are low in price (usually shipping costs are either added to them or are include in their price), so shipping them might cost you more if a discount code is used. So it useful to set a minimum order value accordingly.
For example, setting up a minimum order value is useful, when discount codes can be applied to products that are priced low, then shipping makes them a loss for you, so you can set up minimum order value, this will naturally lead to more sales of your products.
This option lets you limit the discounts provided by coupon codes to particular products. This is an option that can be used to limit coupon code used to products that are older or have to be cleared from your inventory. Generally, newer products are exempted from coupon code usage.
For example, limiting the use of coupons to products, lets you limit the usage of coupons to say older products, you can keep products such as newer collection coming in as exempt from the discount codes.
You can check out instructions on how to use coupons tab below: