# Conversion Sources

### Here, we take a look at the different conversion sources for sales attribution:

<table><thead><tr><th>Conversion Sources</th><th>Attribution</th><th data-hidden></th></tr></thead><tbody><tr><td>referral-cookie</td><td>When the sale is made using the affiliate's referral link.</td><td></td></tr><tr><td>coupon-code</td><td>When the sale is made using the affiliate's coupon code.</td><td></td></tr><tr><td>system-ref-tracking</td><td>Here, the referral code of the affiliate is reported by Shopify.</td><td></td></tr><tr><td>cookieless-tracking</td><td>Here, the client/browser is matched with with the customer's previous visits to get an attribution.</td><td></td></tr><tr><td>subscription-renewal</td><td>When the sale is a subscription renewal payment by the customer.</td><td></td></tr><tr><td>personal-order</td><td>When the customer's email address is the same as the affiliate. </td><td></td></tr><tr><td>customer-affiliate-connect</td><td>When the customer is connected to the affiliate.</td><td></td></tr><tr><td>parent-affiliate</td><td>When the downline affiliate places an order, it gets attributed to the parent affiliate.</td><td></td></tr><tr><td>party-link</td><td>The sales made using the affiliate's party link.</td><td></td></tr><tr><td>manual</td><td>When the order is manually assigned to an affiliate.</td><td></td></tr></tbody></table>


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